It has become a challenge to wear a garment more than five times. Why?

1) Garment quality is declining every year. As a result, our clothes immediately look faded, shapeless, or worn out.

2) Trends are changing so quickly that we cannot keep up. We continue to purchase just to stay up to date.

This is Fast Fashion: Mass-production of cheap, disposable clothing. Countless new collections per year make us feel constantly out of date and encourage us to keep buying more.

What can we change about it? 

Find out about the available alternatives in the section "How to reduce our impact".