What is the origin of Fouremme? What reveals your brand concept?
We are four sisters and the idea of creating our own brand came about a couple of years ago. We wanted to start a project together as sisters, and as one of us had always been interested in dressmaking and designing, a dress collection seemed a good way to start something we could all enjoy doing. As we began learning about the fashion industry we discovered that not everything is as glamorous as it looks. Fouremme is our chance to challenge the way the fashion industry currently operates and rethink the way clothes are made. We are committed to creating fashion that is mindful of our environment and people. Our dresses are simple, versatile, and timeless and designed to make you feel comfortable every time you wear them.
What does the word “Sustainability” mean to you and how do Sustainability issues impact you as a brand?
To us, sustainability is creating something that can stand the test of time. Our dresses are designed for circularity, they are created with their life-cycle in mind. We use certified fabrics with a focus on textiles made from recycled materials, because we believe that we should use what is already available, and we love natural fabrics that can revert back to nature. We buy from trusted suppliers, as locally as possible. Our designs are simple, versatile, and timeless, created to be worn year after year. Our dresses are quality garments handcrafted on demand by a small local team. Our packaging is minimal, we simply wrap our dresses in recycled tissue paper and place them into durable and compostable mailer.
What is your strongest commitment in terms of Sustainability in your business? What could you do better?
Our strongest commitment is our on-demand (zero-waste) policy. When we think about sustainability in the fashion industry, one of the problems we often see is the creation of large amounts of waste, mainly due to overproduction and overconsumption. Our way to tackle this problem is to have a dress made only when a customer places an order. Not only this is our way to reduce waste, but we also hope that receiving a garment made just for you will make it special, and you’ll love your dress and wear it year after year.
In the future, we would like to focus more on after-sale services. We hope to be able to introduce initiatives such as “Take-back for recycling scheme” or repair services.
What are your main objectives for the next 5 years?
Our goal is to increase brand awareness and spread the message of sustainable fashion. Not only we would love to connect with people who are already trying to shop more sustainably, but we want to bring the message to as many as possible.
What is THE product that at best represents and defines Fouremme? And why?
Dresses, of course! Why? You see a dress, you think of women. And Fouremme is a women’s brand run by women. Our dresses represent women’s femininity and strength. We design pieces for women who want to feel effortlessly beautiful and confident. Our dresses are simple and versatile, designed to always make you feel proud of what you wear.